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Reviews Matter

Reviews matter and create trust and credibility with customers. Effective online Marketing should always include solid customer reviews.

“I have done business for over 40 years, and The Visualwebz, LLC is the most dependable and trustworthy company that I can count on, highly recommend it to anyone.”

– Jason Wang

Customer Reviews: In a Nutshell

Let us start by covering the basics of online customer reviews. An online customer review or, in our case, a web design testimonial is an opinion by a customer that is posted to a public forum on the internet. It’s primarily intended to inform others, including the company they’re posting about. They usually either like, dislike, or find something about the product/service that could be improved. I’m sure everyone’s written a review once in their lives. I’ve given more than a few words myself to Amazon, and so have friends, which is an exciting story about online reviews. I’ll get to that later.

Whether you have a small business website or not, reviews can be rich in information. Ask any top web designers or businesses with the top 50 websites. They can aid in the shopping decision of others and steer people away from sites. This is why huge emphasis should be placed on delivering exceptional service whenever possible. Because at the end of the day, it comes down to the customer experience and what they could write online about your business, product, or services.

Areas covered:

  • Importance of online reviews
  • How people use reviews
  • Attracting customers
  • Reviews that hurt businesses
  • Responding to reviews
  • Identifying fake reviews
  • What is ReviewMeta?
  • What part Google My Business plays
  • Building trust through positive reviews

Reading Positive Reviews

Nowadays, reading reviews have become a part of customers buying or not and whether they are a trusted company. Research has shown that over 50% of customers select a business with positive ratings/reviews online. Although, some companies pay to get fake reviews. A few reviewing websites help customers determine whether the rating is fake or original. and are great resources for locating legitimate reviews. They also help to determine how many ratings or reviews have been removed regarding the listed products.

There are also reputable rating systems that only place reviews after interviewing the reviewer. A good example is Clutch.

Businesses Benefit from having Reviews & Importance of Online Reviews.

Just how critical are online reviews? A recent study from Statista showed that over 60% of online shoppers had posted an online review. The number is even higher when you look at the group from 50 to 64 years old (Almost 80%!). What does this tell us? It tells us that many people turn to the internet to leave a review. Why? Because of its presence and ubiquity in today’s society.

Reviews are everywhere! 

What better audience do you have to praise excellent service and a good product? Or, on the other hand, terrible craftsmanship and unwelcoming service. Reviews have been known to bring great success and make a company thrive. Caution is to be taken, though; I’ve seen many small businesses go under due to poor reviews. It doesn’t take too many to start getting impacted. Traffic will begin to dwindle, and you’ll be left with no customers. We should consider how much power/influence we genuinely have, being behind a keyboard.

An essential design tip is to have a page with attention-grabbing website titles and clear customer reviews. Having solid and credible online reviews from satisfied clients benefits small business websites. Whether it’s Google, Yelp, or any other platform, it’s a no-brainer when it comes to visitors gaining more trust in the service or the products. Also, since Google is displaying those tiny stars in search engine results pages (SERPs), it’s impacting searches more prominent than others.

Business owners should ask themselves if they have supporting reviews and ratings. For example, how many studies are online for that business, products, services, etc.? What are customers saying about the company? Is it positive or negative? What is my average rating on online websites like Yelp and Google? Checking these ratings and reading the numerous online reviews makes it easier for customers to rapidly compare others and understand whether this business can be trusted and if their goods or services are inadequate, worst, good, great, or tremendous.

How People Use Reviews

People can use online reviews in various ways. The information that they provide about a product or service is valuable. They give you the grounds to trust a business with your money and time. And since we all work hard for our money, we’d like to know we’re getting good products with all the benefits of customer reviews. They are a way for us to ask without much physical effort. And reading a bad review can deter people from visiting your website.

Since not all buying decisions are made on the spot, research must be done. A large part of this research, especially with an online presence, is looking for reviews. And even though a product may be more expensive, a recent study found that people could be enticed to buy. Podium found that people are willing to pay up to 15% more for a product if they have customer reassurance. There’s a solid invisible connection we all share through these collective reviews.

Customers Look To Others In Aiding Their Decisions

We look at each other when making a lot of decisions online. Whether going to that new restaurant or visiting a new website, we like to share our opinions. The ability to share all of this information at the tip of our fingers can be pretty cool, and this is precisely what potential customers do!

Buying something that you’ve never bought before can be stressful. Putting your trust in a new website can as well. Data taken from Statista shows that more significant purchases make people more inclined to read reviews. Everyday items had low importance compared to computers and home appliances. As I mentioned, the unfamiliarity of an item is a big trigger to check the reviews for many people. The ignorance of a website should also prompt you to do some research. We move on to find if there’s a certain balance to reviews and how that can impact website traffic.

A Perfect Balance?

Is there a good balance of reviews that will get you more internet traffic? Can an abundance of reviews be a good thing? According to an article from, no. In today’s internet climate, people look at more than just a massive amount of reviews. This means that people will usually limit themselves to 10 on average instead of reading many reviews. Many people today know that reviews can be easily purchased, so proper filtering is a must.

Having too few reviews can mean you aren’t getting a lot of business, but not always. In various cases, you get the adage quality over quantity. People will look for certain aspects of reviews that will impact their decisions the most. Then act accordingly. There’s a wide range of what can be said through this forum, so there should be some care in how you deliver your product. Otherwise, you risk doing damage to the customers you do attract. And, in turn, your reputation.

Positive Reviews Attract Customers

In a survey completed for a national selling chain, customers who were asked for a commendation at the start of a gratification survey completed 9% more transactions and spent 8% more with the company over the next year than consumers who attended the same review without the demand for praise. Also, a study at a B2B software firm showed that manipulators of trial software who were requested at the start of a survey to define the features they liked were found to spend 32% more over the next year than trial operators. In both studies, the consumers encouraged to give compliments also recorded higher on traditional fulfillment measures.


Negative Reviews will Hurt any Business.

Do you know that there are more positive reviews online than negative ones? Also, we think of negative ratings/reviews as gaps in what might go wrong. For example, will this camera’s memory card wreck my wedding photos? Are these socks itchy? After all, we want to feel protected and comfortable with reviews that endorse services and products. Also, we use negative reviews to appreciate our risk and decrease our losses. Many reviewing websites and apps help customers look for the best places, things, businesses, etc. Such websites help them choose between what is worth it and what is not.

Responding to Reviews

Should we respond to reviews? And how does responding impact your business? Consumers want to know that they’re being heard. Over half of the customers want to hear back from companies after submitting a negative review. However, about the same number of customers have reported not hearing back. Reviews of any nature can impact your traffic. So not responding to a review is probably the worst thing you can do.

Consumers are likely to check the review section for responses from the business. Responding to individual clients shows you’re committed to their satisfaction. Showing your commitment can lead to better sales and increased website traffic.

Review Ratings

Many people use ratings during the filtering phase to look for businesses. According to ReviewTrackers, 70 percent of people use rating filters. What if your business is below the minimum rating people look for? There’s a chance you will be missed. Negative reviews can cause your rating to fall low and might make your business seem unprofessional and unable to deliver what the client wants.

Indications of a website’s rating can usually be seen in many search engines. Negative or positive reviews will contribute to the overall star rating. Many people today might not even consider a business if they’re under three stars. Of course, striving for the best rating is always best. But think about the leeway people give; no one’s perfect.

Positive customer reviews will help convert traffic.

Seattle Web Designing & Online Marketing.

Fakespot Reviewing Website

Fakespot examines reviews and reviewers, observing for doubtful spelling and grammar, the number of reviews, buying outlines, unjust dates, and other telltale signs of suspicious review action. For example, a reviewer new to Amazon has posted only one feedback and uses many words like good and “wonderful? Those reviews are almost surely going to be pointed untrustworthy. After the examinations, Fakespot ran a letter rating based on the total number of reviews and how many were untrustworthy. This is where things can get a little unclear. For example, if you’re looking for a phone that earns an “F” because 67% of the reviews were pointed out as untrustworthy, you may be less likely to buy that device.

Google My Business

Google is number one in looking for business, services, and product reviews. Enterprises use Google my business to generate and manage their Google listings. Features included in Google Business include maps, service details, reviews, and other related information. Also, it assists the business in enticing new customers and sharing info regarding what makes them unique. Companies with guidelines complete with communication information, photos, and reviews have a better chance of connecting with customers.  Google research recommends that customers are 50% more likely to buy from businesses with a complete listing. Hence, helpful reviews, appropriate photos, and offers are essential information for customer conversions. Although it can be challenging to gain good customer reviews, we cannot emphasize that the rewards are positive in the long run.

ReviewMeta Reviewing Website

Frequently, Fakespot and ReviewMeta get very different assumptions regarding a product’s reviews. This website takes a very different tactic which requires pasting in an Amazon URL or using one of the browser extensions. ReviewMeta only decreases the weight of specific reviews, then leaves you with a fixed rating. In other words, instead of the letter score, which could be confusing, ReviewMeta clears out the “clutter” on what Amazon’s usual rating would be if the uncertain reviews didn’t exist. It’s a convenient website if someone wants to ensure that the product they are looking into is reviewed, positive or negative, and if the product is missing any reviews that illustrate that the business owner has removed it.

Customer Reviews on a Website

Both positive and negative reviews can help you expand your business. A high percentage of customers check online reviews before visiting a company. Also, 88% of customers believe in online reviews as much as their references. For example, if you have negative reviews on your website, consider what the customer or reviewers have stated in the review. Is there a general problem with a product or service? The increasing number of online reviews and sites protects more businesses and services. They deliver considerable advantages to customers and companies that fully hold reputation marketing.

Building Trust by Positive Reviews

Receiving online reviews must be an unending process for your business and should be made into your marketing and follow-up sales procedures. After reading ten reviews, nearly 9 out of 10 customers regulate whether they can believe a business. Ask your client for feedback when they are pleased with what you offer. Suggest taking a photo of them in front of their new product or just a picture of them and immediately posting it online. It’s highly recommended that this is done virtually after the customer has had some time with the product or service. More importantly, this should be one of many priorities after the web development of any business.

Final thoughts on Customer Reviews

Customer reviews have a direct and lasting impact on internet traffic through various means. It’s important to note how consumers use these reviews to influence their decisions. Positive reviews have the power to increase traffic and revenue. At the same time, negative reviews can go the opposite way. Showing a business what it truly is – and making it more human-like will help it grow. Also, responding to individual reviews is one of the best things a company can do. After all, communication is king and can be used to dictate a business’s rating.

When doing business on the web, the absolute best thing to do is commit to your customers. At Visualwebz, we do precisely this!

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At Visualwebz, we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company, SEO for a startup, or an e-commerce website for a brick-and-mortar small business, we will deliver it. Our web developers have a strong understanding of small businesses. Furthermore, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.


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Hire the best medical website developers for your healthcare website, dentist, or walk-in clinic. We don't end there with our website services but branch to other healthcare services like Doctors, specialist Doctors, Medical Services, Psychologists, Plastic Surgeries, ChiropractorsPsychiatristsVeterinary practices, and other healthcare-related practices. Connect with one of our web designers today.



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Positive Reviews Will Help Your Business Credibility

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