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What Website Owners Should Know

Website Owners should know about these before venturing out when building and maintaining their website.

Website Owners

Website Owners should be familiar with and have exposure to various tools and technologies. Whether fixing a website or just regular maintenance, all website owners should have some exposure or familiarity with the basics of web development for small businesses. We all know that the days of newspaper ads, billboards, and other physical marketing techniques are long gone. Today, it is all about having an attractive and efficient website that will capture the attention of the internet’s hundreds of millions of users. The design of websites such as Amazon is taken for granted and not observed for just how magnificent they are.

A website can make or break a business in today’s world. Originality, simplicity, color schemes, pictures, link placement, product placement, and user-friendliness are aspects of a great website. With so many websites competing against each other, the website owner must know these when building and managing a website. Therefore, every website owner needs to have a background in coding, be skilled in using web design tools, and be familiar with search engine optimization.



Whether you’re creating a website from scratch or using a website builder? You will need to understand HTML. HTML stands for Hypertext Markup Language. As the name implies, browsers use a markup language to interpret and visualize content on a web page. HTML is used by millions of developers worldwide to create web pages, but thanks to free website builders, you no longer need to have an expansive knowledge of HTML to develop a beautiful webpage. Nonetheless, a basic grasp of HTML is a skill that every website owner should have.

Hiring a developer is a great way to create a website, but sometimes it is simply inefficient to contact the developer to make a small change that would take you no time to change the HTML document itself. In addition, it is often hard to convey to the developer you hired precisely what you are looking for on your website.

Have some knowledge of HTML

Having HTML knowledge allows you to fix typos or make tweaks more efficiently and entirely for free. With more HTML knowledge comes a more remarkable ability to edit your website’s content and layout. Knowledge of HTML allows you to develop out-of-the-box solutions that free website builders might not. Additionally, it opens the door to implementing interesting aspects from other websites on your own. By viewing the source code of exciting websites, you can learn to implement similar elements in your website.

All in all, a basic knowledge of HTML gives you more autonomy and freedom in creating, managing, and editing your website, making basic HTML a skill every website owner should have.


CSS, or Cascading Style Sheets, is an essential skill that every website owner should have. It saves you money, allows you to redesign your website more quickly, and build more diverse websites. Of course, many developers could create and style your website, but hiring a developer costs money.

With knowledge of CSS paired with HTML, you can skip these costs, saving you lots of money. Another thing that could cost a substantial sum of money is a website redesign. Rather than paying a developer for a website redesign, a website owner can change the look of their website without changing the content using just CSS.

One or more stylesheets control the look of a good website. These style sheets control the font, color, position, and other aspects of the web page’s content. CSS makes redesigning the look of a website easy. The entire website can get a new look by changing the stylesheet elements. Knowing CSS also opens the door to more creative and unique designs. You can develop your designs and go beyond the plain or standard templates provided in free webpage builders.

CSS allows you to create web pages that look different from one page to the next. Each page can be tweaked just by changing the CSS document. With CSS, the website owner can create a standard style for a whole website, a web page, or just one tag within the code. CSS makes it easy and efficient to create diverse and unique web pages not included with free website builders. Having an original website that strays from the typical layout of website builders also makes your webpage more attractive. Overall, knowing CSS can cut developer costs, make website redesigns efficient, easy and cheap, and open the door to more creative and unique web pages.


Creating attention-grabbing content is a must, and Photoshop could help. Photoshop is a photo/graphic editing software. While basic knowledge of paint is good, knowing how to use programs administered through Adobe, such as Photoshop or Lightroom, works better. Microsoft Paint can be sloppy and primitive and does not provide the vast tools given as options in other photo editing programs. Images are everywhere online.

Images can link to another webpage, provide a visual stimulant to make your page more attractive, or help promote products or services. In addition to using photos within your website, Photoshop can help create mockups. When dealing with indecisive customers, instead of coding an entire website and changing everything, you can create a design through Photoshop and tweak it to their liking.

Photoshop gives website developers the tools to resize, change color and lighting, and even create images. This is important since so many problems can occur with images that are too large or appear to be pixilated. For example, having blurry and dark photos when trying to sell a product can be a big marketing no-no. But can be easily avoided by editing.

Photoshop provides the tools necessary to map images when using one as a link. When using an image as a link, the x-y coordinates are needed to define the clickable areas. This can also be done through painting, however, it takes a long time than Photoshop, and mistakes are easily made. Most designers defend the use and importance of Photoshop over paint because of its many benefits despite the cost of service.

Search Engine Optimization (SEO) is paramount for Website Owners.

Knowing how to get your website seen by users for free can benefit companies and individuals running their websites. In fact, instead of paying for online adverting, website owners can utilize the benefits of first-page ranking. After all, the likelihood of potential customers finding your website on the first-page increase and is only achieved via quality, unique content, and SEO. Search engine optimization uses organic (unpaid) traffic from search results on search engine websites such as Google, Bing, or Yahoo. Search engines use a specific algorithm to pull up links to websites related to the users’ search hence an effective way of attracting customers.

Website Owners should know what SEO is

Ways to use search engine optimization to your advantage would be to keep your websites frequently updated and to use keywords and descriptions within your web page’s meta code. You’ll want to use a meta tag within your coding containing keywords and a brief description relevant to your website. The description within the meta tag is what shows up next to your link after performing a search. Good search engine optimization can take your website from the 9th page in a search to the first page. It’s essential to ensure that information is accurate since users will use it to decide if that website is the one they want.


Even though using paid advertising through search engines such as Google Adwords will make your website the first to be seen, it is not always the only website chosen for viewing. Ultimately, it would be more cost-effective to write a strong description and include powerful keywords to get the most out of search engine optimization.

Overall, if you feel uncomfortable with SEO, it just makes sense to outsource your project to an SEO expert and website builder. Our proven organic SEO services provide solid results. For example, we can assist an attorney seeking SEO or a business owner just starting. For example, a Seattle SEO case study for a local blind company has ranked higher.

Website Owners should be familiar with

If you rewind the clock and check the web design history, it clearly shows that website owners back then were either hobbyists or had no clue how to manage, design, or even fix their websites. But nowadays, it’s possible to grasp the basics and manipulate websites. Website owners can utilize content management systems such as WordPress to add, edit, and delete content.

Knowledge of search engine optimization, knowledge panel, social media, and digital marketing will make your website appear higher in searches. Also, it can reduce many costs when it comes to advertising. Understanding web design tools such as Photoshop will significantly improve the appeal of your website and capture users’ interest for longer. Being fluent in CSS and HTML means you can change the style and appearance of the website and add new features to the website to adapt to a growing business. All of these traits work hand in hand in comprising a great website. Even if the owner is a webmaster, running a website can still take time and money and cause stress. This is why it is so vital a website owner has these skills.

These are just a few essential tools and technologies website owners should be familiar with, but that does not mean you should stop there. As a website owner, you should continue to branch out and expand your knowledge in this ever-changing field. Also, the fact that you would be knowledgeable will ensure you don’t end up with the worst websites out there! With that said, even though you would be clueless about website color adoption, design, or digital marketing, as website owners, you will still have the basic understanding to manage.

More importantly, as website owners, you’d be able to relay the correct requirements to your web designer and web developer and ensure that the final results meet your needs.

Web Design & SEO Services for Small Businesses

At Visualwebz, we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company, SEO for a startup, or an e-commerce website for a brick-and-mortar small business, we will deliver it. Our web developers have a strong understanding of small businesses. Furthermore, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.


Healthcare Web Design Services

We offer a range of medical web design services for the healthcare industry. Our medical website solutions branch out to all areas of the healthcare field. Dental web designers' effective dental web design services serve Dentists, Dental Clinics, specialized  Dental Practices, Orthodontists, Dentistry, and Dental Practices. For example, Bothell Dental Care is one client for whom we have helped the site gain an online presence.

Hire the best medical website developers for your healthcare website, dentist, or walk-in clinic. We don't end there with our website services but branch to other healthcare services like Doctors, specialist Doctors, Medical Services, Psychologists, Plastic Surgeries, ChiropractorsPsychiatristsVeterinary practices, and other healthcare-related practices. Connect with one of our web designers today.



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Our website builder and SEO services assist all types of businesses. Some of which include:


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Web services for other industries

Website design services that benefit nonprofits, such as religious centers and churches, have always been part of our portfolio. For example, we manage the local Seattle Christianity website. Another example is redesigning a Seattle-based nonprofit, website. Other nonprofits we are working with include

We give back!

As part of giving back, we help nonprofits. We don't profit from any nonprofit website design or SEO services provided to nonprofits. If you have a great cause you are working for, let us help your nonprofit. We may even do it for free! Be it in Federal Way, Bellevue, or New York. We can help you get results. We can fix a broken website and get your charitable cause or church back on track.

Regarding web design and online marketing, we serve other industries such as Home Owner's Associations websites, Government Agencies, and political parties.

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Online Marketing & Web Development Services for Website Owners

Besides providing Seattle SEO and online marketing to local businesses, we also offer small businesses web services all over. For example, local cities include Seattle, Tacoma SEO, Federal Way, Olympia, Issaquah, Kirkland, Lakewood, WA, Millcreek, Monroe, Olympia, Tacoma, and Bellingham, WA.

Whether you’re looking for a website for an attorney, small law firm, dentist, or marketing a law firm? Our web developers will deliver precisely what you want. Call Visualwebz today at (425)-336-0069.

Visualwebz LLC has been providing individualized web design, SEO, and online marketing services to a range of Website Owners since 2008. Connect with a top global SEO company today.


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