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Content Marketing

Content marketing that helps businesses reach its customers.

Digital Content is King

A website should have clear design elements and an intuitive user interface that engages visitors. But Content Marketing is the way forward for better online exposure and attracting website traffic. In this age of customization, consumers expect product options that are unique to their personal needs. Why would businesses continue marketing to customers using dated, ready-made materials? As the capability to offer unique user experiences evolves. Hence, pitching a product is no longer enough because content marketing at Visualwebz uses the latest web development software coupled with SEO tools for businesses to create a centralized and successful marketing strategy. Customers want solutions that are unique to them and their businesses. When a marketing approach is centered on content and value-added, it is a leading and vital commodity to its customer base.

Quality Digital Content Keeps Websites Focussed

Companies with effective content marketing strategies will ensure that their websites are not troubled or fall down the path of limited online exposure. For example, companies enjoy many benefits with a content marketing strategy, such as increased website traffic and sales. Also, with improved content marketing, companies can identify and track key performance indicators to measure success.

We ensure that digital content has a purpose, whether on-page optimization and generating quality content for a complete website or social media feeds. We know how to write content for websites and their prospective visitors.

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Why use Content Marketing?

Content Marketing provides a solid foundation for getting your services or products to the public. As a Seattle SEO company, we know that content marketing is at the forefront of popularity for many businesses, from digital marketing to SEO. Content marketing will help brand exposure and online visibility.

Some statistics on content marketing in recent years include:

  • Content marketing costs are 62% lower than traditional marketing and triple the leads.
  • 91% of B2B marketers plan to create more content today than last year.
  • More marketers say blogging is their most important content strategy.
  • Hubspot, 82% of marketers think blogging creates positive ROI for their inbound marketing.
  • Wyzowl survey, 67% of businesses said they plan to spend more on video.
  • Almost half of 18- to 49-year-old people get their news and information online, and growing.
  • Content marketing rakes in conversion rates six times higher than other methods.


Costs 62% lower than traditional marketing.

Visualwebz is one of the few Top Web Design Agencies that help with competitiveness.

That means content marketing is becoming more competitive. People are trying to make more content each year by posting articles, videos, infographics, etc., becoming more effective and spreading online.

Why do companies use content marketing?

Brand Awareness

When potential customers and buyers find information to answer their problems, your brand is presented.

Greater Reach

Greater reach with lower costs: This is not a short-term strategy.

Potentials Sales

Over time, your content will continue to reach more potential customers, thus resulting in higher revenue.

How to make content marketing effective

With so much information floating on the web, billions of web pages! Many businesses oversee how to launch an effective content marketing campaign and do not know why they create it. For example, they make the content inspirational. Therefore, the message is often inconsistent and unstable in terms of frequency. After all, it would help if you had a clear strategy to get positive results. For example, the terms ‘content strategy’ and ‘content marketing’ differ. However, they are used interchangeably but are not the same.


Five steps to creating your content marketing strategy:

  1. Determine your goals: These relate to your vision and purpose. For example, ‘Where are we going?’ and ‘Why are we doing this?’.
  2. Identify your audience: You cannot make content without knowing your audience. Identifying the audience is extremely important.
  3. Content plan: You need a program that outlines what you can deliver and how.
  4. Content: The story and message you want to convey to your audience through your content.
  5. Channels you share: The platforms you’ll use to share your content, such as blogs, newsletters, social media, and the website.

Benefits of Content Marketing

There are numerous benefits of successful content marketing. Content marketing not only increases brand awareness and recognition. But it allows businesses to develop lasting relationships with their audience and customers. These are achieved by prominently placing content and distributing it through effective communication channels. More importantly, content marketing generates traffic to a company’s website. Hence, it helps position the business to gain more customers. Not only does quality content provide value to customers with helpful information, but it also allows customers to make purchase decisions quickly.

Central to any successful marketing strategy should be content marketing. Understanding content marketing and what makes it different from traditional marketing is essential. Content marketing involves creating and sharing online materials, including articles, images, stories, and social media content. Also, content is not explicitly intended to sell a product. Content marketing aims to increase brand awareness and provide value to customers. The overall objective of this strategy is to build consumer trust and brand loyalty. Hence, ultimately driving the likely hood of customer action.

Getting Started with Content Marketing

A robust content marketing strategy needs to be put together to get started with content marketing. Also, it should go without saying that a strong brand requires a commanding online presence. Hence, the leading website will be needed regardless of whether this is not the primary content platform, as most content will always direct consumers to this one location. Also, the company’s web pages must be enhanced for content marketing. For example, adequate keyword optimization is needed to build its online presence.

The Skills We Bring as Content Marketers

  • Know how to “re-purpose” – In an age where content is flooded everywhere on the Internet, content marketing people must know the “recycling” technique. It can re-purpose and redesign the information to target different target groups with the same message. It’s an art – one of the most important skills a content marketer should have.
  • Can develop the tone that customers want to hear – Good content marketer knows the technique – how they use language, structure, and style in their way – is what sets them apart from the crowd. Top content marketing experts know that while each piece of content needs a different representation, a crucial ability is to maintain a consistent “tone” no matter what—form or content platform.
  • Have an eye for design – Good content does not simply consist of good words and how the website looks and functions. Content writers will know how a piece of information appears on a page that will make a difference to the reader. Many readers find the choppy pages to look dull and even scary. To avoid that, a content marketer needs to know how to diversify the length and structure of sentences, making content appear most efficiently on the latest web design technologies.
  • Have a high sense of responsibility.

Develop a strategy

The first thing to do is to learn about your competitors. This will draw a clear path to compete regardless of whether competitors thrive or fail. Hence, you still need to know why and learn from them. This approach will allow your content marketing strategies to be more effective. Take the time to learn from your competitors. They will provide insights into what may be working for them and what could be failing. Also, for a company to outperform its competitors, you must learn its strategies. Hence, outsmarting the competition will get your business in a better position and aligned for success.

Taking your time and spending the time to research will get your foundations to be rock solid. In content marketing, start this process by observing, researching, and analyzing competitors.

Research is Key

If you plan to build a content marketing strategy that outperforms your competitors, the best approach is to analyze their posts. Start studying your opponents by getting deeper into what they have been doing to understand what they are doing well, what is good, what they lack, and how to improve. Here is the term used by marketers called “spy and mix.”

The meaning of the word “a spy is scouting rival content” and “mix is processing rival content.” Find out what competitors’ articles are about, read them, and become familiar with them. Following this, your knowledge and research will allow you to build similar content, if not an improved version.

The purpose of competitor analysis is to understand how they operate and their strategies. Would you please not make the mistake of always following in their footsteps and creating the same content or marketing strategy? You want to be more successful than them; hence do not forget to innovate constantly from what’s available. This is because visitors are always looking to read new material. Accordingly, apply lessons to your marketing strategy to better serve your target audience.

Strong Web Presence

Strong web presence and data management are integral to most content marketing approaches. Content in the form of data can be presented using graphics, charts, graphs, or other tools. After all, these visualizations, or Infographics, provide valuable information to customers in a clear and concise format. The goal is to position the company and its employees as experts in their field. Leveraging employee knowledge and expertise can bolster a company’s reputation and play a key role in content marketing.

Regular updates online with valuable content will position companies as industry leaders. These methods are also easily tracked and provide valuable data that can be used to refine a company’s content marketing strategy further. Hence, staying agile and aware of the key performance indicator (KPIs) is essential. Also, it’s necessary to use the analytic data to understand which strategies work and which are heading to the dumpster.

What to do with all that data collected from your Content Marketing Efforts

When taking a content marketing approach, companies increase the available data. This data can be used to track the success of marketing efforts. KPIs that are unique to content marketing include engagement and click patterns. Hence, understanding consumer sentiment can give a company powerful insight and open communication.

Social media offers real-time insights into consumer preferences and provides companies with a platform to interact with customers. Making content easily shareable is critical for most content marketing initiatives. Broadening a company’s reach and online presence helps to understand customers. Also, tracking KPIs allows marketers to identify trends at a regional level, such as sentiment and engagement.

Content marketing is a necessity for any successful marketing strategy. While it is a powerful tool, companies, and small businesses, can face some challenges. Establishing a plan of action and determining goals can be difficult at the onset. Therefore, identifying key performance Indicators and understanding how best to measure success will support goal and strategy development. Research and testing also allow businesses to quickly launch small-scale campaigns to gauge interest and effectiveness. Another challenge is that churning out meaningful content regularly can be a big challenge for small business owners. Hence, small businesses should consider hiring an online marketing agency to handle content marketing.

Make a plan

Although content marketing can be overwhelming without a plan, it is critical for a successful marketing strategy. Else, companies will struggle to empower consumers with meaningful content and provide open communication platforms. Also, customization of the buying experience based on user preference is critical. Traditional ads don’t work as well as they did back in the hay days. For example, there are over 198 million people using ad blockers. As a result of ad blockers, an estimated $22 billion in revenue is lost. But, content marketing diversifies the way consumers are reached and is essential to a great marketing strategy.

Leading consumer behavior has never been more challenging. With ad blockers, spam laws, and streaming content, it’s easier for consumers to ignore traditional marketing efforts. A solid content marketing strategy must be in place for a company’s success. Content marketing is so much more than buying ad space and remaining passive. Companies must leverage every resource available to position themselves as experts in their field. For example, they provide valuable content, customized experiences, and meaningful interactions.

Build your team

Companies need marketers, content writers, social media experts, and data analysts to implement an effective content marketing strategy. Marketers understand how to position a product, target the right audience, and guide contributors along the strategic path. Also, content writers have the necessary skills to partner with key subject matter experts and develop meaningful content. Social media experts understand each social media platform. Besides, it’s essential to understand which demographic uses which platform and customize content accordingly.

Manage Challenges

Creating meaningful content marketing is an ongoing process. During an effective marketing strategy, plans need to be in place to manage new content. Also, setting goals can support time and project management. After all, the key is not the quantity but the quality of content. For example, timely, quality marketing content is essential but can pose challenges. Staying relevant, reaching the correct audience, and measuring the success of content marketing efforts are crucial to successful implementation. A company must stay on top of industry changes and trends to remain relevant. A few great ways to do this are setting Google alerts, selecting industries to follow on LinkedIn, and monitoring competitors’ social media posts that can help. However, once an industry change is identified and content is created, getting it to the right audience should be prioritized.

Reaching target demographics

To reach the target demographic, a company must understand how they interact with businesses. For example, be aware of all social media platforms and advertising channels. Also, I need to understand which platform is most active. Also, content marketing includes various materials like infographics or videos to be relevant to different platforms. For example, Infographics work well with LinkedIn, while short videos work well on Snap Chat or YouTube. Regular updates on industry-relevant tips and articles could work well on Facebook or Twitter.

Tracking Content

More importantly, once the content is in front of the right people, tracking content marketing efforts is crucial. Tracking can be done by leveraging data collected on various platforms. A content marketing strategy should identify Key Performance Indicators to track success and adapt. The data analysis can be done using third-party analysis tools.

The bottom line to every Content Marketing

Content marketing is the key to a solid marketing approach, whether it is part of a broader strategy or the center of a company’s marketing efforts.

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Marketing for Small Businesses from Seattle web design professionals

If you are looking for Content Marketers, SEO, web design graphics experts, or just website developers near you, you’ve come to the right place! We provide web services to the following areas: Auburn, AlgonaSeattle,  Bellingham, WADes Moines, Bellevue, IssaquahBurien, Federal Way, Fife, WA, Maple Valley, Mill Creek,  Covington, WA, Des Moines, and Seatac. 

Marketing & SEO Services are offered nationally.

Besides providing SEO and online marketing to local businesses in Seattle, WA, we also offer services to small businesses in other states:

Whether you’re looking for a content marketing or website for an attorney, small law firm, dentist, or marketing a law firm? Our content marketing and web development services are unmatched in quality and delivery. Call Visualwebz today at (425)-336-0069.

Our expertise in various industries allows us to provide positive results with web design and content marketing. Contact us today, and let us get your content marketing off to a good start!

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