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Email Marketing

Email Marketing, Web Design, and SEO since 2008.


Number of Adults that use Email on a Daily Basis


Number of Teenagers that use Email on a Daily Basis

The Beginning

So, where did it all begin? Ray Tomlinson sent the very first email to himself in 1971. It was an email that didn’t make much sense as it was a bunch of letters and numbers. Years later, Gary Thuerk sent the very first commercial email. This is where email marketing began! 

We must admit that we are flooded with email marketing, and it’s overwhelming. You will see an abundance of ‘spam’ mail if you check your junk box. But a carefully crafted message can significantly impact your customers and potential customers. Email marketing is a beautiful way to connect with your potential customers by promoting your brand and pushing your sales.

What is Email Marketing?

Email has become one of the most popular methods of communication. Estimates show that by the end of 2024, there will be about 4.5 billion email users worldwide. 4.5 billion is virtually half the world’s population!

Email marketing and Web technologies have taken over the online world, and email marketing has just been a significant component. About 90% of adults and 74% of teenagers use email daily. This makes email marketing an easy and powerful marketing tool.

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Marketing Options

Though there are many website marketing options, such as YouTube Marketing, email marketing is still essential for any business’s success. It’s a form of marketing over the internet that uses electronic mail to communicate with customers.

Communication about deals, specials, etc.; in other words, many see it as advertising. More importantly, email marketing is used to develop relationships with potential clients/customers. The exemplary user interface and call-to-action structure can be the most common and effective way for businesses to connect with their customers.

How Effective Is It To Send An Email

There is ample opportunity when it comes to email marketing. According to an email statistics report, it’s estimated that there will be over 5.6 billion active emails. With that being said, having over 5.6 billion active email companies can reach out and target potential customers on a global level.

There are so many benefits of email marketing. People want to know the latest things about you and your business. Emailing customers about what is going on in your business is a great way to build a strong relationship with them. It is hard to reach out to everyone via telephone and very costly to reach out via mailouts, but very easy and cost-effective to reach out via email.

Also, people are more inclined to check their emails on their phones before they get out of bed. Coordinating a time when you can mass send an email to potential and current customers and be one of the first things they see in the morning can help your business.

$32 return for every $1 spent on email marketing (DMA, 2018)

Creating a reliable, information-packed, trustworthy email will help build your business’s credibility. Loyal and returning customers do business with people they know and trust.

Transitioning your information marketing from traditional printed or television marketing to email is highly cost-effective. You will save a substantial amount of money going digital. You can get to know your customers more easily when marketing to them via email, depending on what links they click within the email. This provides you a way to give them relevant content more quickly, which makes this a valuable way of marketing compared to print.

Why does Email Marketing work?


  • Technology is all around us today, and email marketing is an easily accessible thing they can do from any device. Customers love to stay informed and be able to do that with just a few clicks. They’ll be happy customers. People check their emails frequently over a matter of a day.
  • It becomes so important because that’s where they might go to check their new bills or have essential conversations, etc. So, if they come across your email that they possibly find interesting, that means more incoming customers.
  • Email marketing works most importantly because customers have chosen your company and allowed you to reach out to them anytime. They have permitted you to reach that private communication system with you. This differs from contacting them through social media, where they might scroll past your advertisement.
  • Email marketing can be personalized for individuals or a specific group. By doing things, customers can receive special deals on their birthdays, how many points they have saved up, etc.
  • With other marketing tools, you might feel forced to refer to all customers as one. But with emails, you can create an individual email for each customer, making them feel valued.

Small Businesses Benefit from Digital Marketing Approaches

Once any small business website design has been completed, many steps are needed to attract customers. Online marketing and email marketing are one of the many strategies that should be considered.

Types of Email Marketing

Newsletter Email

Newsletter emails include information for the customers, like promotions, sales, or the newest offerings they have. In other words, newsletter emails are a form of marketing tool.

Catalog and Video Email

Catalog email marketing is very similar to newsletter email but focuses more on images and short descriptions with pricing. It’s the same sort of communication but without the short article. Catalog marketing is the same as a paper catalog but much easier without the hassle of printing. Video marketing includes all the previous ones but with videos and has much more technical expertise.

Press Release Email

Press release email is another marketing tool that small businesses do not use enough. It focuses only on one design and message to the customers.

Invitation and Survey Email

An invitation email is a call to action to the viewers in response to any sale promotions or events. Survey emails ask customers to provide feedback that’ll be reviewed and used to improve their customer service. Customers are then usually rewarded a small compensation, such as a coupon.

Thank-You Email

These are emails sent out to continue a good relationship with the customers. Usually to thank for a recent purchase. Customers feel valued, and this improves the business’s customer service levels.

Disadvantages of email marketing

One issue with email marketing is that you can risk getting your email into the “spam/junk” folder. Sometimes some email programs classify the emails received without knowing where they’re from. This will affect the delivery rates because the customer never received anything.

However, this issue has been resolved with “Opt-in” emailing, which means that the customers can give their emails but choose whether they want to receive them at all times. If they don’t like to be receiving emails, they can only choose to receive relevant ones.

Another email marketing disadvantage is that there is a possible email overload. Your email might make it through, but yours might not be read. That might happen if the customer has thousands of unread emails. Also, many might be interested when they have recently purchased with you.

It might become challenging to keep your customers engaged over time. But there is the chance that after a while, they become uninterested. These issues can all be resolved by limiting and being very careful about how you use email marketing. It’s essential to be professional with it and not overuse it.

Why Should You Use Email Marketing?

It is a very cost-effective solution for businesses. With an automated email platform, you won’t have to worry about all the printing you have to do. Also, you won’t have to worry about the mailing cost, which can be expensive.

Email marketing is highly recommended for massive success and popularity growth, even for small business websites.

Not only is email marketing cost-effective, but it makes keeping track of the email marketing rates easier. Keeping data using technology makes things much faster and more efficient. Keeping track of who opened your emails, who has unsubscribed, which links were clicked, etc., is essential. All that information can also be used to make any changes you think might help you succeed.

Compared to other marketing tools, email marketing has shown high results. Luckily technology is still in place and used, and up till now; it seems to keep running for a long time.

Everyone is continuously checking their email, so you’ll always pop up on their screen. Whether they open the email up or not, when they see your business name show up, they’ll make sure to think of you. You can remind them of anything they have previously purchased, which will make them want to return. Or show them things that others are buying and that they can be interested in.

A well-generated email marketing setup can lead to the following:

  • Increase sale rates.
  • Client Loyalty increases.
  • Produce additional repeat sales.
  • Reduce Marketing Costs.


There are three steps to checking the effectiveness of email marketing:

1. The Delivery:

To begin with, monitoring the strength of your email list sets up a good initiative for effectiveness. If the rate comes back low, it means you need to work on building a strong and healthier subscription list. But if the numbers come back relatively high, you have reached all your desired audiences.

2. The Opening:

Sending out the emails is easy, but will they all have read your email? You will need something that can go in the subject line and be highly noticeable. The subject line should include something that can see your viewer’s eyes. It should also be positively related to the entire email content. It would help if you had it to catch your audiences’ eyes to want to make them open the email.

3. Click-through rates:

After you’ve delivered and they have opened, it’s time for the customers to take action. A lot can be monitored, such as finding the content interesting enough to make them click on your website.

 Email Marketing Tips

  • Create a clean-cut email marketing design with colors that match your website’s colors and branding.
  • Include an email sign-up section on your page’s front to increase the number of subscriptions.
  • You might be eager always to send emails, but it’s important not to send too many emails. Telling your customers to buy your products can always lead to immediate unsubscribing.
  • Provide easy access to unsubscribe, even if it seems you’re giving an easy way to leave your company. It’s better than making them feel like they must flag your emails.
  • Use your reports. You’re given easy access to all the reports, so don’t let them go to waste. Monitor your feedback to make changes for the better of your company.
  • Know your goals and what you want to get from email marketing. Don’t waste your time if you believe this won’t fit your business. But do your research and figure out what works for you.
  • Make sure you understand that there are many types of email marketing that you could use. Using one type might bring you more success than the other, and it’s always good to experiment.
  • Know who your audience is when creating personalized emails. Knowing who you’re reaching out to and who is interested in your business is good.

Successful Email Marketing

Any successful web development for a small business will always focus on clear design, including email design! Don’t send out an unplanned email that was sent just to be sent. Make sure you take the time to create an engaging design that will catch anyone’s attention. Using fewer images and more text is always recommended. Creating a bad design reflects you and who your company is.

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