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Website Colors Matter

Website Colors should be selected with the purpose of holding on to and attracting customers.

About Website Colors

Website Colors can be a break or make for small businesses. If well researched and thought of, it’s one area that will keep your website out of “trouble.” Especially when it comes to keeping visitors on a website, does your website color selection fit your business, its goals, and your customer base?

Web design color schemes are not something that a web design agency would randomly pick, which is why top websites stand their time! The color schemes selected for any business are based on research and what works best for that industry.

After all, have you ever looked at a website and wondered why a business chose that color? Or have you ever thought about why specific colors are selected instead of others? Now, what colors would you use for your website? Do you have any website colors in mind?

Common Mistakes of Website Colors

The most common mistakes are not necessarily based on the structure but on the type of website colors chosen. A cluster of colors or just not having the right color balance can lead to poor conversions and visitors just leaving the website. Such implications result in poor traffic and higher bounce rates. From making that mindful decision of either keeping distracting colors or knowing what distracting colors even mean.

Yes, there is a web design science to website color selection. Before jumping on board with web development, learning what colors to keep for a website should be considered carefully.  After all, the result from great website colors or wrong website colors will ensure whether your website pulls in customers or creates a distraction and loss of potential conversions.

Any effective web design’s primary goal is structure, unique content, graphics, images, and suitable color schemes.

Web Design Color Scheme difficulties

Regardless of the web design history, color has been critical since color print and marketing started. However, web design color schemes may be difficult to choose due to the many available color schemes. They should still be utilized. For example, websites like have great website color choices. The simplicity of the website colors allows the branding to flourish and the website to stand out.

There are so many businesses out there that choose either too dark of colors or too light colors, and such website color selection can result in a make-or-break situation.

Website color scheming can impact your audience as well as the business as a whole. It is the first thing people see besides the content when entering your web page. So with no more to say, ensure website colors are selected with a detailed understanding of the audience and the business goals as a whole!

Mood Ring Color Chart is a primary start when selecting website colors











What is the importance of color schemes for web designers and their audiences?

What do you think or feel when you look at a website such as Modern? Simple? Clean? Easy? Well, whatever you may have guessed, they are all correct. The website color scheme can determine the environment you are trying to portray to your consumers. As well as the products you are trying to sell. You may know this or not, but there is a scientific reason why colors play an essential role for web designers.

Essential tips on picking a website color scheme are provoked based on the target audience and the business itself. Though many factors determine a functional and appealing website, having the right color will be beneficial and make a massive difference to your business. Generally speaking, colors affect human behavior.

The reason behind any website’s color

We all know that images and photos can touch us all differently. The colors incorporated in the pictures or the images are part of the emotional instigators. Hence website colors can make us feel happy, sad, mad, scared, and a combination of emotions. For example, the colors we see daily make us feel some way or another.

This type of behavior is known as color psychology, which is the science of how color affects human behavior. Color psychology is derived from the broad field of behavioral psychology. For example, Blue represents trustworthiness, loyalty, and sincerity and is often a business favorite due to these attributes.

Just about every color in the color wheel will portray some meaning to the consumer giving the audience a chance to pre-judge what the website will provide. This is one reason website designers are innovative about color choices and select them based on the web technology they know and the science of color selection. Whether it’s color and animation or a photo that needs to be incorporated on a website, they are selected with care and understanding.

Good Examples of Color Choices

website colorswebsite colorsAn excellent example of stimulating color schemes creates a sense of and raises blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or even danger! For example, many successful companies like McDonald’s, YouTube, Netflix, CNN, and Exxon have nailed it when it comes to their logo and website color choice.

Another example of a color is purple, which is generally considered a low-arousal color. It may stimulate feelings of spirituality, mystery, or royalty. Take, for example, Crown Royal, Hallmark, and Wonka.


90 Seconds to form an opinion

In the article “How to Use the Psychology of Color to Increase Website Conversions, “ Satyendra Singh determined that it takes a mere 90 seconds for a customer to form an opinion about a product. Also, 62-90% of that interaction is determined by the product’s color alone!

Although we cannot satisfy every client’s need, businesses and graphic designers nowadays utilize various colors based on the business goals and lure in the audience. Colors that are incorporated into a website design should be welcoming and pleasant.

It’s about retaining the customer and ensuring that brand awareness has been identified.

Website Colors should be picked based on demographics.

The audience’s attention to color is critical to attracting and increasing traffic to a website. Studies have revealed that females may be more inclined to earthy tones and prefer primary colors and subtle tints. Hence colors for a logo or a website should be selected with the customer demographics, gender as well as age in mind. Therefore, focusing a website around key colors directed explicitly to women, such as earthy tones and primary color tint, will attract more women.

Overall the consciousness of the color choices made by graphic designers, web designers, businesses, and entrepreneurs are vital to overall success and brand penetration.

How to Use Website Colors

The essential elements of creating a website can be easily forgotten, such as color, yet they can play a significant role in your website’s success. Choosing just one color for websites is a design step that requires careful consideration. Although the classic black and white can be chic and classy, it can also be bland. Adding a pop of color into the mix can be an intelligent yet tricky task when you do not know where to begin.

Can you imagine a full-color scheme? “Before settling on a full-color scheme, it helps to have something foundational. This means picking a primary color for your site – the shade that will be used most predominantly.” as quoted in the article, Color Schemes for Websites: How to Choose One for Your WordPress Site.

By choosing a primary color, not only will choosing a color scheme for your website be much easier, but this will also create brand recognition that associates colors with your brand. This will also help narrow down a particular audience you are trying to reach, whether it may be a younger audience, men or women, kids, etc.

Although a few websites can quickly get away with using a single color for their design, such as using black as their primary color. Using at least a couple of other complimenting shades will also help to make a website aesthetically pleasing.

Adobe Tool for color selection

Using tools such as the Adobe color wheel will make life easier when figuring out a color and a distinct shade that will separate your brand from the rest. This website will help adjust your color palette to your needs, starting with a primary color and offering four more complementary shades that complement them.

This tool from Adobe is handy and free of charge, but rest assured that whatever color you finalize, you can be sure enough that they will complement one another. For example, with your primary color in place, you can use complementary shades for other elements, such as menus, lower-level headings, etc.

This shows you that having the luxury of multiple colors in your arsenal allows you to be more creative with color selection and placement. Whether your complementary colors go towards a heading or links to a menu, this will trigger some behavior that the client will remember and continue to return.

Why Website Colors Matter

It’s not just about the primary color you choose but also how it will coexist with other website elements. The color of your website can be a crucial decision for your client if they will purchase or even view your website based on your aesthetic and color choices.

Not only does color have to be incorporated in your text, logos, links, and almost every part of your business. It will be a standard for your digital marketing.

Overall, website color selection schemes will impact your website and the business. Research has shown that 85% of shoppers admit color can be crucial to why they make a purchase. Not to mention that color increases brand recognition by 80%! This shows that color psychologically affects people and their emotions to purchase or to view a website.


Color can be the reason to buy

Effective Web Design via Color and Animation

Color and Animation play a crucial role in many creative fields. Direction is one of the most critical requirements and necessities for any successful animator to create an animation that runs smoothly. Without guidance on how the animation will look or what colors will be shown in each scene, the whole project would lack any feeling.

Best practices in animation and color have a science behind them. Whether it’s a website, 2D or 3D project, both animation and color are essential in the industry because both can increase the emotional impact of a scene, colors can be used as values of identification, and animation can give creative freedom to the creator thus opening new mediums of art.

The Evil Within Color & Animation

Colors and animation are straightforward ways to increase and enhance certain tones for a scene without dialogue or context. Several colors, hues, and shades can enhance a scene’s emotional impact; like music in movies, color gives emotion. A particular scene’s color scheme can set the narrative further just by using the right color at the right moment.

Princess Mononoke Color Palettes

Another example of color setting the tone in a film can be found in Hayao Miyazaki’s highly-acclaimed animation, “Princess Mononoke”. In his movie, he demonstrates excellent displays of emotion through his color palettes. An example is when Hayao creates a still portrait of one of the characters with a fiery background. This communicates raw emotion and sets the feeling of danger and passion within the movie.

Red is often used as a color of love and compassion, but it can also be seen as anger, hate, and danger. Color gives more excitement and affects our emotions, thus being a great way to tell a story.

Black & White

Think of your favorite childhood cartoon and try to imagine it in black and white; it’s almost like watching a movie with no sound, dull. Adding color adds flavor and lets your imagination take over.

An excellent example of how to poorly use color can be found in the classic game, “Castlevania 2: Simon’s Quest”. The color palette of Simon’s Quest is a mess. Konami tried something different than the first game and tried to give a sense of looming fear. Simon’s Quest used a lot of darker and muddy colors in its world to achieve that but ultimately failed at doing so.

The towns were all one flat, uninteresting color. Simon’s character had a black tunic with a red outline, which had no successful compliment throughout the game whatsoever, and most importantly, when the game did try to compliment Simon’s colors, it stayed safe in the muddy green, never exploring with bright colors.

All in all, the color choices for Castlevania 2 were a disaster, and the entire game lacked any spectrum of emotion. It was dull, boring, and uninteresting to look at.

Color and Animation Bring out the Emotions

Colors and animations enable an increase in the emotional impact of a scene. Colors can identify a particular person to a specific role or group. The most common example of this can be seen through the clone troopers in “Star Wars Episode 3: Revenge of the Sith”.

The film’s most commonly known clone troopers would be the 501st troopers, which bear the standard white armor. However, they have blue accents, which make them more unique. While the Kashyyyk troopers wear a camouflage green to blend in with the environment, which is an excellent way to use color to represent a role or class within a group; or, better yet – an army.

Friend or Foe Colors

Another example of where color is used to identify different roles can be seen in the classic game of the 1980s, “Pac-Man”. In the video game, where the object was to eat dots to win, there are four different colored “ghosts” that try to kill the player, taking on the colors of cyan, pink, orange, and red.

Color and Animation from 1893 Onwards

From the old phenakistoscope of 1893 to the upcoming line of Disney films, animation has allowed creativity to flourish and take on new heights. Throughout the years, animation has evolved thanks to the creative minds that brought this world unforgettable characters and unique stories that we all love.

It is considered the first hand-drawn color animation feature film was Walt Disney’s “Snow White and the Seven Dwarfs”, released in 1937.

However, Walt Disney’s decision to make a color-animated feature caused a fuss; Walt was told that “audiences, especially adults, wouldn’t sit through a feature-length cartoon fantasy about dwarfs.”

Regardless he took a risk and released the film; later on, the release of “Snow White” began the period known as “The Golden Age of Animation”. Animation has become a more significant part of our life.

Much time and work have been dedicated to making these characters as detailed as possible. For the creation of Merida from the 2012 computer-animated film called “Brave”, a separate program was created just for her hair.

Merida has long, curly, fire-red locks, and to make the hair look as realistic as possible, a hair computer program called Taz was created. Animation has also played a humungous role in the video game industry.

We evolved from the square and 8-bit characters like “Pac-Man” into much richer and more realistic characters like Joel from “Last Of Us”.

Video game animation is very different from animations seen in movies. In movies, the animation has to look good from the audience’s perspective. The changes in animation can be seen through the years, and it has been very innovative.

Meanwhile, the animations in video games must look appealing from all angles. With this change in how we create these animations, the games are infused with life.

The evolution of animation in both the film world and the video game world gives creators much more space to exercise their creative minds. They can create much more elaborate and beautiful stories.

Animation and Colors are the foundation to enticing the viewer.

All in all, color and creating animation have undergone significant changes since animators first appeared. Starting with dull-colored, choppy animations, we made it to bright and smooth feature films full of emotion and life. Color is used to set the mood of the animation, whether darker colors to make you sad or scared or brighter hues to make you feel happy.

With modern-day technology, animation of video games and films and web design color will become more advanced. Some of the worst websites have had the worst colors on them! Whether it’s a complex animation or a simple KISS web design, we have to sit back and wait until a new record-breaking animation and color sets foot.

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Visualwebz LLC is the ideal firm to hire for your next project. Immediately after the launch of your website, we will work with you to improve your online presence. For example, our SEO specialists will help drive traffic to your website with this in mind. We will also ensure your web security - remember, you must secure your website from hackers. Similarly, other website design services include website maintenance, support, and testing.

Are you interested in our services? Or have some questions about our SEO Company or web design process? Even any questions regarding our expertise or web design costs? Then contact us today at (425)-336-0069. You may also want to check our reviews and learn why our customers like us! After all, our 5-star reviews tell prospective customers why we stand out regarding service, punctuality, quality, and affordability.


Website Colors Matter

In fact, having the right website color can determine if your website is a winner or a loser!

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At Visualwebz, we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company, SEO for a startup, or an e-commerce website for a brick-and-mortar small business, we will deliver it. Our web developers have a strong understanding of small businesses. Furthermore, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.


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As part of giving back, we help nonprofits. We don't profit from any nonprofit website design or SEO services provided to nonprofits. If you have a great cause you are working for, let us help your nonprofit. We may even do it for free! Be it in Federal Way, Bellevue, or New York. We can help you get results. We can fix a broken website and get your charitable cause or church back on track.

Regarding web design and online marketing, we serve other industries such as Home Owner's Associations websites, Government Agencies, and political parties.

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Internet marketing is necessary to succeed online and help your business's current online standing. Our SEO Agency is a top-rated marketing agency that can help your business reach new heights and reach its maximum potential. More importantly, we can help pave the right path to making your website successful.

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We serve and help small businesses improve their online marketing presence via effective organic Seattle SEO and web solutions. Our Seattle website SEO practices have helped many companies gain the online exposure needed to attract traffic and generate sales. Following is a small list of cities where our outstanding and best Seattle SEO services are available.

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Our web-related services have delivered many solutions to small businesses in and around Seattle. Other local areas where our clients include: Algona | Auburn | KentBellevue | New CastleBellingham | Factoria, Bellevue |  Federal WayFife | Kent | Renton | KirklandIssaquah | Lakewood |  LynnwoodMercer IslandMarysville | Mill CreekOlympiaRedmond | SeattleTacoma | Kennewick | Gig Harbor | Vancouver.

Our SEO packages and marketing solutions are affordable and geared toward small businesses. In particular, companies in and around Seattle, Bellevue, RedmondSnohomish, Tacoma, Kent, and Factoria Bellevue, WA, continue to be our loyal customers. Our SEO and web design company experts do not just make a promise but instead carry them out. The success we provide to businesses only helps them grow further!

Since the start of SEO, our SEO services and SEO marketers have focused on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys. Call an SEO Expert for a free, no-obligation estimate - at (425)-336-0069.

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Our internet marketing services, web design, and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. From Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma, and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, we are helping to acquire customer reviews.

Organic SEO is the Perfect Solution

Yes, on-page SEO and off-page SEO services are the best way to get your website visible online. But, you need to hire an SEO agency or SEO expert that knows what they are doing. As a Seattle web design service, we work within guidelines set by search engines. Also, understand terms like LSIGraph and incorporate structured data into websites. Our digital marketing strategies and web design get positive results for our customers. As an established SEO consultant, we are available locally and nationally as professionals; our reach is beyond Washington and the USA!

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Our online marketing services are limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services will be highly costly and outside your budget.

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We ensure that the right Website Colors are picked during Small Business Web Designs.

If you are looking for website developers near you, you’ve come to the right place! Yes, website colors are selected to gain and maintain customers on websites. We provide web services to the following areas, but not limited to Auburn, AlgonaSeattle,  Bellingham, WADes Moines, Bellevue, IssaquahBurien, Federal Way, Fife, WA, OlympiaMaple Valley, Mill Creek,  Covington, WA, Des Moines, and Seatac.

Website Colors selected by Professionals

Regardless of your following web design trends, the color will always play a vital role during the initial design of a website. We ensure that this equation is adequately covered, so your website has a foundation to grow.

Our Seattle Web development includes numerous online services, including SEO and marketing. As a result, some local areas we serve include Washington StateAuburn | Bellevue | Eastside – Bellevue |  Bellevue Website Design – Local Website Firm | Bothell |  Des Moines | Federal Way | Fife | IssaquahKent | Kirkland, WALacey | Lakewood |  Lynwood | Maple Valley |  Mercer IslandMarysvilleMill CreekSeatac WATacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Seattle Website Design | Renton.

Website color design in and around Seattle, including BellevueBelltown |  FremontMadison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown Seattle | and Northgate.

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Besides providing SEO and online marketing to local businesses, we also provide such services to small businesses in other states. For example, local cities include SeattleFederal Way,  Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma, and Bellingham, WA.

Whether you’re looking for a website for an attorney, small law firm, dentist, or marketing a law firm? Our web developers will deliverpreciselyy what you want. Call Visualwebz today at (425)-336-0069.

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Hire our Seattle Web Page Design services. We will ensure that the right website colors are selected as well as the right website structure. After all, we’re always in line with various Web Design Technology strategies and tools. For example, knowing about digital marketing and SEO enable us to achieve effective results.

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Web Design services with a splash of color for small businesses.

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Like any small business or customer, you may ask yourself why you need a website. Of course, you do! No matter how small or big, every business needs a website and, more importantly, online marketing services. For example, SEO will help the site be more visible and available during search results. Thus generating more website traffic and increasing sales and services! There are other factors and reasons why every business should have a website. We've summarized 12 reasons why a company should take web design seriously. These include global and local presence, open 24/7, and outpacing your competition.

We offer the best website design services, web maintenance, and web support to small businesses in Seattle, Washington, and the USA. Our website builders and professional web designers are available to all companies at affordable website rates. After all, hiring competent and affordable Seattle web developers, website designers, WordPress designers, and web builders will get your business the results without breaking your bank account! Are you looking for a web design agency in Seattle or a website developer elsewhere?

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Local cities where we offer web design services include Auburn, WA; Seattle, WA; Covington, Kent, WA; Federal Way, Tacoma, OlympiaIssaquah, New CastleLakewood, Gig HarborEverettMonroe, Mill CreekMilton,  Northbend, PuyallupRedmond, Renton, Tacoma, White Center, Vancouver, Bellingham, Seattle, Yakima, and  Woodinville.

If you need a new website or just looking for some website support, reach out to us, and let us help—a recognized web designer as the best web designer in Seattle.

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How can we not mention custom web design solutions? Many clients opt for custom websites to make the business stand out. A custom website built by a professional web designer will result in solid branding and allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as SeattleBellevue, Tacoma, NY, California, and globally.

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Just a reminder that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A., and all over! With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? Our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069.

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Our small business solutions are the perfect choice for any small to medium-sized business looking for results. Especially if you're looking to see your small business website grow, we can help via effective web design and online marketing. A Seattle web design company assists many businesses in and around Puget Sound. We do not finish there; we've also helped SeattleIssaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!

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